The pandemic destroyed Uber's core business. Here's how it pivoted its ad strategy and saved itself with its delivery business.

Dara Khosrowshahi
Uber CEO Dara Khosrowshahi

  • Uber shifted the bulk of its $1.5 billion ad spend toward touting delivery during the pandemic.

  • The brand also spent 40% of its ad budget on digital, and used its first-party data to...