Rolling with the punches: How French tourism faced down terror, Brexit & Covid

In 2019, France recorded a stunning 90 million visitors to the country, firmly establishing its pole position as the most visited nation in the world. On the back of those record numbers, France's tourism industry continued full-steam ahead with the ultimate goal of surpassing over 100 million visitors by 2020. Then Covid-19 crashed on Gallic shores... 

When the first lockdown began in France on 17 March 2020, many concluded that that would be the death knell for many businesses...