Less Lysol, More Condoms: Companies Plan for a Post-Pandemic Buying Shift

When your multinational corporation sells disinfectant products and condoms under the same roof, it’s important to get the transition from stay-at-home to out-on-the-town right. To be prepared, it can help to look far away from your biggest markets.

Figuring out how much customers plan to spend on your product, and when, is always job number one for management. But the task becomes especially urgent, and thorny, when preparing for a return to business as usual after a year of...