How To Launch A Product During The Pandemic

During 2020, most CEOs I speak with are thinking through how to emerge stronger post-pandemic. In this business climate, where customer needs are changing at an unprecedented rate, many companies seek growth through new product launches. As the financial, cultural, and reputation stakes are often higher than anticipated, I thought it wise to go to the iconic expert in product launches, Roger Grannis.

So, on September 2, 2020, I heard Roger speak on, “How to Get Salespeople to Love,...